We are a digital media agency built for where the world is going.
We generate the kind of ideas that get our clients results.
THE CALLENGE Create awareness and generate excitement about the collaboration between Hardee’s and Doritos for their new sandwich. We wanted the campaign to stand…
THE CALLENGE Create awareness and generate excitement about the collaboration between Hardee’s and Doritos for their new sandwich. We wanted the campaign to stand…
THE CALLENGE Support the go-to app for seamless car rentals in the Middle East and drive conversions. THE PLAN We adopted a concept strategy…
THE CALLENGE To target youth & Gen-Z, who are mainly tech Savvies and have a proper understanding of online shopping Typically focused on purchasing…
THE CALLENGE OSN+ wanted to drive more app downloads and boost subscriptions to OSN+ accounts. THE PLAN This has been done through talents showcasing…
THE CALLENGE We created the first AI CapCut template in the world for KFC, featuring dynamic and customizable elements that allow for tailored content…
In collaboration with our sister company, Bubblegum Advertising, we created a variety of digital assets to support Heinz Arabia’s new mayo flavors TVC. Our…
In collaboration with Bubblegum Advertising, we teamed up with famous rapper Afroto for a fun digital activation. We conducted a playful interview where Afroto…
For the launch of Beyti Bee’s new kids’ juice range, we supported the campaign with digital activations alongside Bubblegum Advertising’s TVC. We collaborated with…
We created a fun competition show for Beyti where celebrities compete in different challenges, picking from various categories to test their skills and knowledge.…
To express the magic that was our WE and Shahyn’s underwater shoot in collaboration with Bubblegum advertising, we decided to film all the behind-the-scenes…
Working with Qabalan a Jordanian bakery, focusing on branding identity along with their principles, innovation, family, heritage, quality & loyalty
OVER 1.5 BILLION VIEWS and OVER 190 MILLION CLICKS. That’s what happened to the special icon we created for Google to have on their…
Inspired by Google colors, we also designed a logo to visually convey the collaboration and teamwork of Googlers working together in the Middle East,…
When the ECC merged with the Emirati Statistics Authority, we were asked to rebrand their new council’s identity now known as the Federal Competitiveness…
For Sunshine’s 30th anniversary, we crafted a lively and rhythmic TVC that celebrates the brand’s legacy in Egypt. Through catchy lyrics, the ad highlights…
For Ramadan, we crafted an engaging digital campaign for Coffee Mix Khamsina featuring renowned Egyptian actor Mohamed Tharwat. The campaign aims to boost product…
Bubblegum Factory produced a series of 6 videos profiling some of Egypt’s youngest chefs and their stories. The series was received positively by the…
Filming in the not so very far UAE, we were taken in awe by the mood and philosophy of Fit Republik so much so…
Brava is a new coffee brand on the Egyptian Market. They wanted to step outside of the traditional TV-advertising-box by focusing on digital marketing…
A short film we directed and produced to highlight the Etisalat Rakam 1 Campaign. Seeing as for the longest time, Essam El-Hadary was the…
In collaboration with Bubblegum Advertising and with a quick turnaround time, we were tasked with the creation of a 20” digital copy HIGHLIGHT HEINZ…
#OneDayIWill Over the years, Doodles have marked the achievements of women in science, civil rights, journalism, sports, arts, technology and beyond. But for our…
To promote Bosch’s new line of products, we filmed the wonderful Sally Fouad cooking up delicious recipes with ease and class! This was one…
The first ever Spotify Radar content to be released in Egypt and the Arab Peninsula. Spotify Radar helps promote new and emerging artists. We…
In 2019, ELARABY planned to implement a strong promotional campaign by mid April communicating price drops as a sort of giving back to the…
Following the success of their 2019 campaign with El Brens, Heinz Egypt embarked on creating a movement using him along with other local food…
UNAIDS approached us with a challenging project; to educate and raise awareness of AIDS in Egypt. After a heavy brainstorm, we decided (based on…
